What started as a simple request for a holiday spot about inclusion, ended up with a Super Bowl campaign that garnered more than 100 million dollars in earned media, and won Titanium, 2 Grand Prix, 2 Silvers and a Bronze at Cannes, plus a DA&D Black Pencil, White Pencil, 10 One Show Golds, The Grand Clio, The Grand Effie, and dozens more.