Apple and Microsoft have been feuding for decades. But taking a page out of the Christmas Truce, our associartes surprised Apple on 5th Avenue by serenading them with “Let There Be Peace On Earth.” To get there — we held open auditions, chose a diverse group across the company, flew them to NY and rehearsed for days. It did as much for the morale of Microsoft’s hundreds of thousands of associates as it did for consumers opinion of the brand.